Released on = July 1, 2007, 12:05 pm

Press Release Author = KarlaJo Helms/ PostcardMania, Inc.

Industry = Marketing

Press Release Summary = What is the responsibility of our corporate leaders when
facing a world where a large majority regards senior citizens as a group of
second-class citizens? Statistics show that seniors (65+) represent 12.7% of U.S.
population, about one of every eight Americans.

Press Release Body = Clearwater, FL, June 29, 2007 - Mature adults are the fastest
growing demographic segment of the population and at age sixty-five, 23% are still
working for a variety of reasons - to supplement their income or their health
insurance benefits; to not have to be dependent upon relatives; or just to continue
to make use of their talents and abilities by working. 1

Private Industry Taking Notice

Privately-held corporations are taking notice. A Clearwater, Florida-based
corporation, PostcardMania, started hiring more senior citizens. When the CEO\'s
mother passed away due to cancer, Gendusa started looking for something for her
father to do.

\"His whole life revolved around my mother,\" said Joy, \"I noticed that without
something to create on, he was not as happy.\" Joy hired her father not expecting the
surprising outcome.

\"The staff loved him - and he loved them. I saw him light up when he got to
contribute to the overall expansion of the company.\"

Not only did Joy\'s father, Bernie Lebowitz, get attention, but he was invaluable in
working on a much needed project to identify reasons for failed sales calls so that
targeted marketing messages could be tailored to those past prospects and clients to
generate more revenue.

\"He was so conscientious - he would work on the weekends to ensure that he got his
job done and ensured it he did more than he did the week before - every week,\" said
Joy.

Bernie, a successful entrepreneur in the shipping industry before retirement,
recommended his friend, Murray Schact, for hire to the PostcardMania employee roster
as well. Schact, a former IBM executive, applied and came on board to help
PostcardMania maximize their database for increased sales.

Before hiring her father, the majority of PostcardMania was a large percentage of
young aspiring adults with little or no experience. That younger demographic -
willing, eager minds that could learn a trade excelled into Gendusa\'s top executives
being paid well above the norm. Gendusa quickly boomed her enterprise into the
fastest-growing direct mail marketing firm in the nation recognized by Inc Magazine
in 2005. But bringing experienced, well-educated, elderly employees into the mix
changed the chemistry of the company - a change that was a welcome to Joy.

\"It\'s not that I thought that elderly employees would not be an asset,\" Joy said,
\"Senior citizens rarely came in to apply for jobs here.\" Since the hire of Bernie
and Murray, PostcardMania\'s Human Resources have expanded their hiring pools to more
mature applicants. There is a bevy of older generation employees that work at
PostcardMania now - many on their 2nd and 3rd careers.

The prevailing thought around the country is that people want to quit working when
they are done with their 25, 30, or 50 year career. \"I have found that the majority
of seniors that apply [at PostcardMania] still want to be able to contribute to be
useful in their lives,\" said Cindy Wilson, PostcardMania\'s VP of Human Resources.

Murray, now a Boca Raton citizen who in his career-life at IBM created the flight
software for the airline industry, had been retired for over 15 years. He now works
for PostcardMania remotely from home. PostcardMania\'s IT division set Murray up to
be able to access the company\'s database and continue his work from a far.

\"I am so thankful to be able to work on something worthwhile and meaningful,\" said
Murray, \"It [PostcardMania] literally gave me my life back - I mean that.\"

Corporate Giants Also Take Heed

Corporate giants are also taking notice of the elderly as a valuable resource and
enlisting senior citizens for help - but not just in volunteer activities, but in
creating new careers that allows them to exercise their hard-won experience and
expertise. Likewise this \'help\' is giving these veterans their 2nd and 3rd careers.

Publix, the largest employee-owned supermarket chain in the United States, founded
by the late George W. Jenkins in 1930 in Winter Haven, Florida, has a corporate
philosophy to provide a diverse workforce and is known for its employment of senior
citizens, where one of out every five Publix employees are older than 50. These
\'mature associates\' are a large part of Publix workforce which make up 30,000 of
their 141,000 total employees.

\"Mature Associates offer valuable skills, maturity and experience,\" said Shannon
Patten, Publix Media and Community Relations Manager. \"They have a strong work
ethic, many skills and job knowledge that they share with our younger associates.\"
Shannon says the corporate philosophy is such that they encourage an environment
where senior citizens will want to apply.

Even Wal-Mart, despite their recent bad rap in the media, is one of the leading
employers of senior citizens in the United States, employing nearly a quarter
million associates - just less than 20% of Wal-Mart\'s workforce is at least 55 years
old.

Senior citizens or \'mature associates\' are becoming an integral part of the
workforce and is one of the ways corporations can take responsibility for the social
and economic welfare of our country.

1 taken from www.seniorjobbank.org


Web Site = http://www.postcardmania.com

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704